13 Oct

Why It Is The Best Time To Invest in La Jolla Real Estate Properties

According to recent statistics, La Jolla is among the top places in the country where real estate is very expensive. Demand for homes in the area is increasing year after year, making it difficult to get La Jolla homes for sale without involving popular realtors. However, the real estate market is rapidly growing in favor of investors because properties are appreciating at a very high rate. If you are a real estate investor planning to try your luck in the La Jolla real estate market, it is very important to understand the current market trends and see how you are likely to benefit by acquiring properties in the region. It is also worth noting that the real estate market in the area has drastically changed, and there is an increase of inventory and first-time home buyers. This means that La Jolla is a better place for investing in real estate now than ever before. Here is how the real estate market has changed in favor of investors.

  1. There is more inventory now than before

Lack of adequate inventory is one of the major challenges that investors faced in La Jolla in the past few years. The number of listed properties was minimal, making it difficult for investors to find condominiums and homes for sale. Consequently, this affected the real estate market in the region negatively because the limited properties available for sale were extremely expensive. However, the situation has changed and more homes and condominiums are being constructed in La Jolla. Investors can now choose freely what property they want to buy because there is adequate inventory in the market.

la jolla real estate

For instance, real estate agents in the area are adding new listings every month, even during what is considered as dry months in the real estate market. This means that investors can now buy properties in La Jolla quicker than before. Additionally, investors planning to make massive investments in the region can now buy several properties at once without having to wait for several months.

  1. Home prices have increased

It is worth noting that home prices in La Jolla have increased drastically in the last two years. This means that homeowners are now willing to sell their homes and condominiums because they are sure they will make good gains from the sale. Although an increase in prices may seem negative for potential investors, this increase is negligible compared to what they will gain after selling the properties in the future. The good thing is that the recent price increase for homes in La Jolla has resulted in more listings on the market. The competition is now in favor of investors because they can easily negotiate for better deals from different sellers.

  1. The area has become a real estate investment hub

La Jolla has become a posh place to live, making it a real estate investment hub. More amenities have been established in the area and people are now coming from other places to look for housing in La Jolla. This is a very important trend to investors because demand for housing is obviously going to increase. Investors can therefore acquire more homes in the region so that they can sell at a profit to the Millennials who are looking for homes and condominiums in posh environments such as La Jolla.

  1. The number of investors interested in investing in the area’s real estate has increased 

Initially, many investors were discouraged from investing in La Jolla real estate due to  several factors such as a lack of inventory and slow market growth. However, recent changes in the area’s real estate market have attracted many investors. It is therefore likely for investors in the region to make home prices rise even more as they compete for available properties. However, this competition is good for the stability of the La Jolla real estate market. Healthy competition is also likely to bring more opportunities to investors.

homes for sale

Generally, it is evident that the current real estate market trends in La Jolla are in favor of investors. This is therefore the right time for investors planning to buy property in the region to do so. Remember that the real estate market keeps on changing and aspiring investors should act quickly to take advantage of the current situation.

08 Oct

Digital Real Estate Marketing Services Are More Important Than Ever

Initially, marketing for the real estate industry took place on traditional marketing platforms such as newspapers, real estate magazines, televisions, radios, billboards and much more. However, the situation has changed gradually in the recent years and studies show that digital real estate marketing services are gradually taking over. This honestly does not only hold true for this industry but almost every industry. Although some stakeholders in the real estate market are still using traditional marketing platforms to market and search for properties, a bigger percentage is now using digital real estate marketing services. It is also worth noting that the majority of the property buyers and renters are using digital platforms to look for listed properties. Internet marketing has made its way from an added bonus to the primary position when talking about a real estate company’s marketing budget. The following are the key trends to show how the real estate industry is shifting to online marketing rather than traditional marketing.

  1. Modern home buyers and renters are searching online for listed properties

The days are gone when home buyers and renters used to drive around the estate looking for a property to buy or rent. It is also a decreasing percentage of home buyers and renters relying on newspapers to search for the perfect home. Real estate adverts in televisions and radios have decreased too. On the contrary, modern home buyers and renters are searching online for listed properties using their computers and smartphones (http://news.buzzbuzzhome.com/2009/12/90-of-home-buyers-use-internet-and.html). Modern home buyers and renters want to know every detail about the listed property before they can arrange to go and see it. Real estate investors have realized this trend and have shifted to online marketing to reach potential customers.

  1. Potential home buyers and renters want to see pictures of the listed property online

The introduction of the internet has come with the visual culture. It is now a common phenomenon for people to ask you to send pictures of something interesting through the internet so they can see them from their side and even share with their close friends. This trend has also become common in the real estate market. Potential home buyers and renters want property owners to upload pictures of their properties online so that they can see them and decide whether they should go see them in person or not. It is also worth noting that many home buyers and renters are spending more time online doing research and comparing different listed properties. Real estate investors have realized this demand and are now investing heavily in online real estate marketing services.

real estate marketing services

  1. A big percentage of home buyers use mobile phones to search for a home to buy

Modern marketers are aware that it’s essential that businesses optimize their mobile website presence! More and more people turn to the internet to find what they are looking for. Today cell phones are super computers and most people can use them for just about anything. Similarly, home buyers have taken the same trend and most of them are now using their phones to search for listed properties. If they find an interesting site, they are likely to visit it using a computer in order to get more details about the listed properties. This trend has made real estate marketers shift to digital marketing and to make sure their sites are easily accessible from mobile phones.

  1. Realtors are now using online platforms to reach possible home buyers

Realtors from all parts of the world have realized that digital real estate marketing services are more successful than  traditional marketing services. Subsequently, the majority of the modern realtors have established websites where market and list properties to get the attention of potential home buyers. Those without websites are listing their properties on free online platforms, especially the popular marketing platforms that are frequently visited by home buyers.

  1. Real estate stakeholders are now taking social media marketing more seriously

Initially, many real estate stakeholders did not take social media marketing very seriously. However, the trend has changed and property investors now believe that social media marketing can really make a big difference in the real estate market. Subsequently, the number of real estate investors willing to market their properties on social media platforms has increased rapidly. Realtors and property owners are consistently posting pictures and details of their properties on popular social media platforms hoping to capture the attention of potential homebuyers.

  1. Real estate transactions are now made online

Some realtors and property managers use of online marketing and real estate transactions have now shifted to the web. Today, it is possible to fill and submit tenancy agreement online or book a rental property online from the comfort of your home. Some property management companies have advanced websites where tenants can pay their monthly rent. There is no doubt that traditional real estate marketing methods are gradually becoming more frequently used.

05 Sep

Property Management Marketing: Why It Is Important To Market a Property Management Business Online

Every business requires extensive marketing for it to thrive and property management business is not an exception. Whether you operate as an individual property manager or you own a property management company, it is important to market your business in order to reach potential customers. In this case, your customers are both tenants and property owners. You can use various methods for property management marketing depending on the nature of your clients and your marketing budget. However, it is also worth noting that some marketing methods are more effective and convenient. The following are basic reasons why it is important to market your property management business online.

  1. Online property management marketing is cheap and economical

Marketing your property management business online is cheap and economical when compared with other marketing strategies where you have to pay hundreds or thousands of dollars. There are numerous online listing platforms where you can advertise your property management business without having to pay a single penny. You can also choose to market your business on social media platforms free of charge or pay for seo services.

  1. Your business enjoys long time exposure

Unlike  other traditional marketing methods where your property management business is exposed to potential clients for a limited period, business exposure is unlimited when you market your business online if done correctly. Once you post an advert of your business on an online platform, it remains there for a long time, unless you decide to withdraw it. In traditional marketing platforms, you have to keep on paying so that your property management business can be exposed to potential clients.

marketing a property manager

  1. Wider targeted reach

When you advertise your property management business online, distance and geographical barriers are not a problem. Potential clients from all parts of the world are able to see your advert as long as they have access to an internet connection. If they are searching for your service in your area, they can potentially find you if done correctly. This gives your business a wider coverage than traditional marketing platforms have to offer. Usually distance, coverage (in the case of TVs and Radios) and geographical barriers limit the number of potential clients you can reach. With online marketing, any person can access information from every corner of the world at the same time as people from within your region.

  1. It is easy to gather data and feedback

The good thing with online marketing is that it is easy to gather data and feedback from your  campaign efforts. When you market your property management business online, it is easy and quick to get feedback and readjust your strategy accordingly. As time passes, you are able to track what works and what doesn’t. With more data, you are simply able to make smarter decisions for your business. This will not only make you more money but it will also save you from spending money on ad strategies that simply do not work.

  1. It is possible to establish and grow relationships with potential clients

When you market your property management business using traditional marketing platforms, it is not easy to establish and grow relationships with potential clients. It is also difficult to know whether your adverts have reached the targeted group or not. However, with online marketing, it is possible for potential clients to share their comments and ask questions about your business. It is therefore possible to establish and grow lasting relationships with potential clients because online marketing enables exchange of information between you and your clients.

  1. Online marketing is less restricted

Traditional marketing has regulations that you must satisfy before your advert is exposed to potential clients. The content and size of your advert has to be approved first by the owners of traditional marketing platform you intend to use. However, with online marketing, there is no restriction as long as you do not abuse your online freedom. You can establish a website for your property management business and post all the information that you think is relevant to your business. You can also upload pictures of the properties that you are managing on your social media platforms anytime you need without any restriction.

  1. It is easy to personalize your adverts

With online marketing, it is easy to personalize your adverts depending on the group that you are targeting without incurring extra costs. For instance, if you want to market some rental properties to Millennials, students or families, it is easy to personalize your adverts so that you can communicate effectively with the targeted group.